Thomas Tschanen didn't set out to build a media company. He set out to write about cars the way they deserve to be written about — with patience, precision, and a healthy disregard for the press-release cycle. Based in Küsnacht, on the shores of Lake Zurich, he has spent the past five years turning that instinct into two of Switzerland's most distinctive automotive platforms.

In 2020, he founded DrivenLikeStolen, an editorial-first publication that treats social media the way a good magazine treats its pages: as a canvas for long-form storytelling, cinematic photography, and reviews that go deeper than spec sheets. Two years later came HardToDriveCars, a companion channel built on TikTok — shorter form, sharper edge, same editorial integrity.

Together, the two platforms now reach over two million viewers every month. That audience did not arrive by accident. It was built through a background in editorial journalism and digital media, an obsessive attention to visual craft, and a refusal to publish anything that feels disposable. Every frame is graded. Every sentence is edited. Every story earns its place.

The work has attracted partnerships with Porsche, BMW, Mercedes-Benz, Alpina, and a growing roster of independent marques and collectors. From the Passione Engadina to the Concorso d'Eleganza Villa d'Este, Thomas covers the events and the culture that surround the machines — always with a journalist's eye and a driver's instinct.

He speaks German, English, and French. He shoots on Sony. He edits in Adobe. And he still believes that the best automotive content is not content at all — it is journalism, published where people actually read.